Facebook Expands its Brand Safety Controls for Advertisers Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block […]
The 5 Best Twitter Tools to Increase Your Followers As a micro-blogging platform where posts are limited to 280 characters, Twitter’s approach of using brevity sets it apart from the other social media giants like Facebook, Instagram, and LinkedIn. Twitter is a place for brief thoughts, and even when the social network doubled the character limit of […]
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals […]
15 of the region’s next untapped opportunities Earlier this week, we showed you what readers thought were the city of St. Louis’ next untapped commercial development opportunities. This time, we broadened the scope to show what opportunities lie throughout the region. In September, we asked for readers’ input — in as specific terms as possible — about […]
Amazon Fresh online grocery service expands to Sacramento A delivery truck from Amazon Fresh on the streets of Seattle in 2012. Amazon Fresh, an online grocery service, has expanded to Sacramento. After delivering Whole Foods Market Inc. items in the Sacramento area for more than a year, Amazon.com Inc. is offering an additional grocery option to local customers. The […]
