On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop […]
Pinterest Announces New Business Profile Format, Shop the Look Collection Ads. It’s beginning to look a lot like Christmas… I mean, not in terms of snow and colored lights just yet, but definitely in terms of the steady stream of new features being rolled out by social media platforms as they seek to tie their […]
It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to search for airline flights, hotels, restaurants and other locations on its search engine. […]
Twitter Launches Lists as Alternate Swipeable Timelines on iOS. After first announcing its experiment with adding lists as alternate, swipeable tweet feeds back in June, Twitter is now rolling the option out to all users on iOS. As you can see in this example, users will now be able to pin up to five selected lists […]
SEO tricks: 16 ways to outrank your competitors Learn how to tweak your SEO strategy with this guide. A competitive analysis is a critical part of any businesses marketing plan. A well-reasoned competitor analysis will structure your whole marketing strategy and position your business for future success. Having a better understanding of the competitive landscape, […]
