Notes from a female founder: Boosting female representation in the startup world Being a founder is challenging enough but being a female founder even more so. For centuries, the image of ‘the entrepreneur’ has been that of a white man, with entrenched stereotypes of what he looks and sounds like, and how he behaves. Female […]
Here we go again: These companies say the Delta variant is hurting business New York (CNN Business)As the Covid-19 Delta variant continues to spread, companies are warning that they expect pandemic fears to harm their businesses. The hospitality and entertainment industries, in particular, are feeling the pain. Although economists don’t expect a repeat of the kind […]
Here are some key strategies to focus on when bootstrapping a firm. Bootstrapping your startup means growing your business with little or no venture capital or outside investment. It means relying on your own savings and business revenue to operate and grow. We started off Laumière Gourmet Fruits as a bootstrapped firm and it has been definitely difficult, […]
Digital marketing mania: A word of caution while businesses are pivoting online during lockdowns Across the nation, various stages of lockdown have returned. This has had the same effect on digital marketers like myself as it did last time: there is a sudden surge in businesses looking to see if they can start generating revenue […]
Top view of two business people working on a strategy.GETTY There are few businesses these days that don’t have a website. Consumers expect them to. Prospective customers will just keep moving if they don’t find a website link in an internet search. There are more than 1.8 billion websites online, although that number changes by the second. Fewer […]
