How to Know When to Mention Covid-19 in Your Marketing, Sometimes it’s better not to do anything than to be perceived as capitalizing on the misfortune of others. File this column under: “Things that should never have to be written but unfortunately there is no choice.” If I had a dime for every coronavirus email or text I […]
It All Goes Back to a Decision that Bill Gates Announced on Last.’It’ll be a few billion dollars we’ll waste … But a few billion in this situation … is worth it.’ Has anyone seen Bill Gates lately? I’m kidding, of course. Even with extreme social distancing and staying at home, Gates has been everywhere, at least virtually. This […]
Want a High Performing Team, Try the OGSM Model. The OGSM model (Objectives, Goals, Strategies and Measures) can help teams get on the same page and moving in the right direction. For the past 25 years, I’ve worked with hundreds of groups across dozens of big companies and startups. One thing’s consistent: everyone works in teams, and the […]
Desperate for Distraction-Free Mode, These 4 Gadgets Can Help. Sometimes the only way to get something done is to unplug and focus. The stream of headlines on social media is endless. The constant pings from apps like Slack can be relentless. Whether you want a break from the disruptions to focus on more important tasks or simply […]
Essential Coronavirus Lessons for Your Company, Communicate often with all your audiences. Beware of seeming tone-deaf. If your company isn’t thinking about and taking action regarding coronavirus, you had better get started. No matter how small or local your company is, it’s crisis communications time. It’s not a crisis of your making, but it nonetheless demands your attention. Your inattention can negatively impact how people […]
