Tag: Harvard University

Want a High Performing Team, Try the OGSM Model

Want a High Performing Team, Try the OGSM Model. The OGSM model (Objectives, Goals, Strategies and Measures) can help teams get on the same page and moving in the right direction. For the past 25 years, I’ve worked with hundreds of groups across dozens of big companies and startups. One thing’s consistent: everyone works in teams, and the […]

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8 Ways to Position Your Brand to Target the Right Customers

8 Ways to Position Your Brand to Target the Right Customers Here’s how to avoid falling into the trap of a startup that tries to become too many things to too many people. Attracting the right customers is the key to success in business, whether you have a startup or you’ve been in business for years. In […]

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