What Are the 5 Ds of Digital Marketing? To unlock your online marketing strategy’s full potential, it is crucial to know what the five D’s of digital marketing are, and how to make use of them. In simple terms, digital marketing is a marketing strategy through electronic means. Unlike other advertising approaches, it allows you […]
The 5 Most Common SEO Myths Debunked Focus your attention to where it really needs to go. Digital marketing is constantly changing and evolving. Trends are hot one minute and cold the next. When people forget that particular trends went cold but continue to practice them like they’re hot, you end up with SEO myths. So, let’s take a […]
4 trends that will mark digital marketing in 2021 One of the biggest challenges advertisers and media will face in 2021 is being able to communicate with consumers and transact effectively in a cookie-free world. Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital […]
Top 5 Data Trends Powering Digital Marketing Growth in 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years […]
Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: compelling experiences paired with live events and special premium services in-store. This strategy was effective in attracting more visitors […]
