Tag: McKinsey

Trends Powering Digital Marketing Growth in 2021

Top 5 Data Trends Powering Digital Marketing Growth in 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years […]

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Components of Digital Transformation Success

7 Essential Components of Digital Transformation Success Digital transformation requires a seismic shift in leadership focus and organizational culture. But it also requires an understanding of the components of digital transformation most in need of change, because no company can transform all at once. As part of the strategic planning process, each organization must prioritize […]

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