Keywords and Digital Marketing: What Do You Need to Know? One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour […]
Improving results depends on how much valuable information you can collect and how you decide to use it. Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites. Web Analytics refers to the measurement and analysis of […]
How to plan SEO content that actually ranks Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t […]
Selling Online? Here Are 4 Things You Need to Know About SEO. SEO is the kingmaker in the age of eCommerce. But a sound SEO strategy can do more than help you own keywords. These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find […]
How to Conduct Keyword Research for Search Engine Optimization (SEO) Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. That’s why you’ll need to conduct keyword research […]
