How Google Helps Improve Your Digital Presence During this Pandemic As a small business, if you have not improved your e-commerce and digital presence in this pandemic, your company is probably suffered. What can you do during this unique holiday season to boost your revenue? On The Small Business Radio Show this week, Mary Ellen Coe, President of […]
Google Search’s December 2020 Core Update: What To Do If Your Traffic Dropped Google Search’s latest core update is now live, and like clockwork, webmasters and business owners are once again up in arms about their rankings. And rightfully so. It seems that with every PageRank overhaul, Google’s proprietary algorithm shakes up the SEO world […]
7 SEO Digital Marketing Trends for 2021 Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers. […]
How to Conduct Keyword Research for Search Engine Optimization (SEO) Google is getting smarter every year, and so are all search engines. Still, it won’t simply “get” what you’re trying to say, or which audience you’re trying to reach. You need to give it a few pointers. That’s why you’ll need to conduct keyword research […]
10 Reasons Why SEO Doesn’t Work The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here. As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business […]
