Walmart’s new social media strategy Walmart is employing a new social strategy to be more reactive in real time with a new more conversational brand voice. Doing so isn’t simply about being part of the social conversation online but to help the business. The retailer enacted this social change with the recently launched “Famous Visitors” […]
No Match for Bloomberg’s Billions on Facebook’s Election Rules Over the past four years, Facebook has made a big show of demonstrating how much it cares about democracy and how much it’s doing to combat election interference or fake news. It has assembled “war rooms” and published white papers. It has hired thousands of content […]
Use Social Media To Promote Your Product One of the crucial factors that can make or break a product promotion is its social media presence. You can either do it only for a single product, or choose to build your overall brand presence with social media. But no matter what you opt to do, one […]
Influencers are those individuals who have essentially established credibility in a specific area or industry GETTY Chances are even if you don’t “follow” a social media influencer or even totally understand what they do you’re likely to understand the concept. Influencers are those individuals who have essentially established credibility in a specific area or industry. To be […]
‘Sorry, no one is reading your blog’ Last week, I attended a conference in Denver, Colorado. I heard Ryan Deiss talk about digital marketing while snow accumulated on the Westin window sill. Street Cred Deiss is the founder and CEO of DigitalMarketer.com, Rivalbrands.com and Plattr.com. He is the author of “Invisible Selling Machine” and “Digital Marketing for Dummies.” Deiss […]
