Facebook Expands its Brand Safety Controls for Advertisers Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block […]
The 5 Best Twitter Tools to Increase Your Followers As a micro-blogging platform where posts are limited to 280 characters, Twitter’s approach of using brevity sets it apart from the other social media giants like Facebook, Instagram, and LinkedIn. Twitter is a place for brief thoughts, and even when the social network doubled the character limit of […]
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals […]
Newsletter You Would Never Unsubscribe From What’s the one newsletter that you would never unsubscribe from? GETTY IMAGES Right now there are a lot of challenges with digital marketing as email newsletter open rates drop off, people are unsubscribing in unprecedented numbers and social media engagement across all platforms continues to evolve and change. The real […]
6 Ways to Grow Your Email Newsletter Using Social Media Looking for a faster and more effective way to build your email list? Start with these six social media tactics. Having an engaged email list is undoubtedly one of the most useful assets you can have as a business owner in the digital age. While popular social media platforms quickly […]
