Turn Marketing Goals Into Wins for Your Business Three strategies to help you convert business goals into substantive marketing goals If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity endorsement last month, you might think your marketing campaign was a tremendous success. However, if your marketing […]
Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: compelling experiences paired with live events and special premium services in-store. This strategy was effective in attracting more visitors […]
2021 B2B Marketing Planning In The Age Of Covid Many companies seemed to fall in one of two camps when the coronavirus pandemic started: They either hunkered down, pausing all marketing activities to “wait out” lockdown or went “all in” on customer acquisition to make up for potential losses. Turns out, the “all or nothing” […]
Eight Digital Marketing Lessons We Can Learn From Tesla The Covid-19 pandemic has led brands in many industries to rethink, adapt or double down on their strategies for survival and growth. During such times, it’s often helpful to look at the tactics used by other successful companies. One brand that I think is worth studying […]
Tax Write-Offs: The Beauty Of Being A Business Owner The tax code broadly applies to two types of individuals: W-2 wage earners (employees) and business owners. When you are a business owner, you qualify for more tax write-offs based on the investments your business makes throughout the year. Why is that? The tax code favors […]
