Tips to Master Your Visual Content Strategy on Social Media

Perfecting a visual strategy for social media is essential to building an authentic experience for users, as well as a good return for clients.

While platforms like Instagram and Snapchat are more visual than Facebook or Twitter, it’s still important that every aspect on every platform, even the text of a post, be taken into consideration when crafting a meaningful visual strategy for social media.

The following tips on crafting visual strategies are based on my experience – from managing social media accounts for major brands like Spirit Airlines, to putting social media processes in place for small, boutique agencies.

1. Content Categories

Pre-defining categories lays the foundation for a successful visual strategy.

Categories are helpful for a number of reasons.

They allow for organization, and they ensure posts are diverse in content – social media days are great, but not every post can celebrate avocados.

Most importantly, categories enable your feed to be visually diverse, and organizationally stunning.

It’s important the client feels their brand is still generating business as well as awareness, and pre-selecting content categories are a seemingly simple, but crucial step to making that happen.

2. Keep Categories Simple

When I’m hired to consult with agencies on their social media processed, the number one issue I run into is strategies that have a dozen or more categories.

Assuming posts are going out 3-5 times per week, per platform, there is no way to post for 12 categories more than twice a month.

That leaves for a lot of confusion for your strategists and art directors, as well as a content schedule that lacks diversity.

Many categories can be combined under one, and a good rule of thumb is to have no more than 6 maximum.

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