2021 B2B Marketing Planning In The Age Of Covid Many companies seemed to fall in one of two camps when the coronavirus pandemic started: They either hunkered down, pausing all marketing activities to “wait out” lockdown or went “all in” on customer acquisition to make up for potential losses. Turns out, the “all or nothing” […]
How to Create Google My Business Posts That Get Results Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected. Having a Google My Business (GMB) profile is one of the best ways to get attention for your local business and boost your […]
5 Social Media Marketing Mistakes You Need to Avoid A tip sheet for dodging costly, time-consuming missteps and what you should be doing instead. When I first got into marketing, it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when social media started to become a […]
Eight Digital Marketing Lessons We Can Learn From Tesla The Covid-19 pandemic has led brands in many industries to rethink, adapt or double down on their strategies for survival and growth. During such times, it’s often helpful to look at the tactics used by other successful companies. One brand that I think is worth studying […]
The Complete Guide to SEO for Course Creators Develop your evergreen marketing machine to keep selling your online course on autopilot. Does your online course marketing plan look anything like most course launches?: Step 1: Plan the course. Step 2: Create the course. Step 3: What next? Actually, almost all new course creators suffer this problem. You’re an expert in […]
