How to Build an SEO Strategy for Your Business From Scratch Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. SEO is a set of criteria that you have to follow so that your website shows up on the first page of search results. The higher your website ranks the more […]
Super Simple Social Media Marketing Tips to Beat Your Competition Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage […]
The K-Shaped Recovery For Brands: Here’s What Will Separate Winners From Losers The ongoing pandemic has set the stage for what many people are calling a “K-shaped recovery” in which there are clear winners and losers — not just at the individual level, but at the corporate level as well. According to Investopedia, “a K-shaped recovery […]
Do the Old Rules of Marketing Still Work? As we hit the homestretch on 2020, I’ve been thinking about what is important to consider as we move to thinking about 2021 and recovering from the pandemic at some point in the new year. One of the topics that consistently comes up to me is: “How […]
Five affiliate marketing and program management trends for 2021 AffiliateInsider suggests five tips for affiliate management to include in your 2021 strategy. As we reach the end of 2020, it is important that we reflect on what we’ve learned in the past year. Things have changed and we’ve all managed to pivot businesses and team […]
